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Communications Specialist

AFSCME

AFSCME

Marketing & Communications
New York, NY, USA
Posted on Saturday, April 29, 2023

GENERAL STATEMENT OF DUTIES AND RESPONSIBILITIES:This position supports all aspects of DC 37’s communications, including member communications, media relations, website, social media, e-newsletter, graphic design and campaigns. Under the direction of the Director of Communications, this position will contribute to the creation and distribution of content used to support DC 37’s brand.

MAJOR RESPONSIBILITIES INCLUDE:

  • Executes web, email, social media (paid and organic) and display advertising campaigns to promote DC 37’s programs and initiatives.
  • Contributes to strategic communications campaigns and carries out duties related to dissemination of information to members, the media and the public.
  • Manages the union’s social media accounts, develops content and responds to comments/messages with guidance from Director.
  • Evaluates metrics and effectiveness of digital media tactics; tracks and reports outcomes through Google and social analytics to help improve content and channel planning.
  • Supports the Director in planning, contracting and development of website; manages web content updates for union and locals as needed.
  • Supports the development and graphic design of print and digital content, including e-newsletter, quarterly news magazine and signage.
  • Collaborates with the Director and team members to ensure content aligns with overall marketing communications strategy and has a consistent tone, style and voice that reflects the DC 37 brand.
  • Develop and contributes to an internal content calendar, including scheduling posts and sourcing, writing and/or assisting in the editing of content.
  • Collaborates with other team members and Departments on distribution and promotion of content across all marketing channels.
  • Stays current with industry trends in digital media communications and offer insights, helps formulate concepts and pitches ideas for new opportunities to evolve and improve marketing and branding efforts.

QUALIFICATIONS:

  • Bachelor’s degree in communications, marketing, journalism, public relations, English or a related field; or an equivalent combination of education and experience is required.
  • 5+ years professional experience in marketing and communications.
  • 3+ years professional experience managing and moderating social media.
  • Well-organized and strong attention to detail; ability to work both independently and in a team environment with staff and stakeholders at all levels.
  • Excellent grammar and writing ability. Robust digital writing skills, with the ability to condense information and convey it clearly and concisely through social media.
  • A demonstrated ability to use online tools to communicate with, engage and motivate target groups to take action including social media, email and paid marketing.
  • Experience with graphic design and developing content across a variety of online and print channels; Working knowledge of Photoshop and Illustrator a plus.
  • Experience with front-end web design and content management systems preferred, specifically WordPress.
  • Ability to travel locally for purposes of sourcing content.

PLEASE NO PHONE CALLS.