This position is responsible for the creative direction and oversight of the video productions unit. Incumbent oversees the work of a team of video producers, editors and videographers and helps set the creative strategy for video in multi-platform campaigns and complex projects. This position works in conjunction with the Assistant Director, Visual Communications to ensure that video projects align with the department’s overall strategy and vision.

DUTIES:

• Develops and manages workflow of video content, including determining priorities and assigning projects to team members.
• Stays up to date on performance metrics to craft and evolve video strategies and creative standards.
• Provides guidance and direction to ensure that video project goals and deliverables are clearly communicated and achieved.
• Creates production budgets for specified projects and makes recommendations for the annual operating and capital budgets for video.
• Manages relationships with videographers, editors, production companies and other vendors.
• Trains, advises and assists affiliate staff on video and social media best practices as needed.
• Hires and trains team members and helps to establish team norms and a healthy, collaborative culture.
• Serves in a lead capacity for the video unit for AFSCME’s biennial convention and other priority events.
• Assists the Assistant Director of Visual Communications in creating cohesive multimedia campaigns and ensuring that creative elements align with the department’s overall strategy and vision.
• Produces videos as needed, including scripting and editing.
• Performs other duties as assigned.

REQUIREMENTS:

Education and Experience

Graduation from an accredited four-year college or university with course work in digital filmmaking, video productions or visual and media arts and a minimum of five (5) years of experience in digital film making or video production; or any equivalent combination of education and experience that provides the following knowledge, skills and abilities.

Experience & Skill Requirements:

• Thorough knowledge of all steps of video production from concept to distribution.
• Knowledge of emerging technology and social media best practices.
• Demonstrated ability to deliver high quality outcomes under budget, time and resources constraints.
• Experience providing supervision, training and coaching to subordinate staff members.
• Excellent communication skills and strong technical fluency. Ability to communicate technical ideas and updates to non-technical audiences.
• Knowledge of the labor movement and progressive politics.

Extended Hours and Travel:

• Extended hours including weekends.
• Extensive travel may be required.