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Associate Director of Direct Marketing

Reproductive Freedom for All

Reproductive Freedom for All

Marketing & Communications
Washington, DC, USA
Posted on Thursday, May 2, 2024

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

For more than 50 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.

Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others. We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website.

About the role:

Responsible for the development and implementation of all aspects of the direct marketing membership programs of Reproductive Freedom for All and Reproductive Freedom for All PAC, including direct mail and telemarketing programs. Works closely and strategically with key consultants, vendors and staff to sustain and grow the organization’s membership, and ensures strong integration and coordination with other departments and programs and overall organizational priorities.

Location: Washington D.C.

Reports to: Senior Director of Individual Giving

Positions reporting to this position: Development Manager

Level: Full-time, Exempt, Non-union

Salary range: $90,000 - $120,000

In this role, you will:

  • Oversee the development and production of all direct mail and telemarketing campaigns;
  • Oversee the creative development of all direct mail and telemarketing communication, including direct mail packages and telemarketing scripts for acquisition, renewal, special appeal, sustainer and cultivation campaigns ensuring that Repro Freedom for All’s brand is used consistently and includes a racial justice and equality lens;
  • Working with the Sr. Director of Individual Giving, oversees the preparation, monitoring and analysis of direct response budgets for grassroots and mid-level direct mail and telemarketing programs;
  • Collaborate with the Development Operations team to monitor cash flow and expenses and manage budgetary discrepancies with transparency and collaboration;
  • In conjunction with the Sr. Director of Individual Giving, develop and implement a strategy for upgrading grassroots and mid level donors;
  • Oversee all elements of the mid level giving program, serving donors giving $1,000 - $9,999 annually, including cultivation, solicitation, and stewardship, demonstrating inclusion in donor engagement;
  • Invigorate the monthly sustainer program by creating a proactive plan that works across the Development and Digital teams that includes cultivation, solicitation, and stewardship;
  • Maintain a strong knowledge of new trends in direct marketing and membership fundraising and employs them appropriately and strategically in direct mail and telemarketing programs;
  • Develop, test and implement strategies of excellence for donor segmentation;
  • In conjunction with other Senior Development leadership, craft a proactive plan to recruit a more racially and generationally diverse grassroots and mid level donor base, including a system to track progress;
  • Collaborate with the digital team to ensure brand and messaging cohesion with online and offline communications creating joint strategies where it is advantageous to the program and organization;
  • Supervise the Development Manager, who will focus much of their time on the mid level program, by providing both day-to-day management and long-term guidance;
  • Work closely with appropriate vendors and consultants to ensure successful programmatic implementation;
  • Oversee Reproductive Freedom for All list exchange and rental program, ensuring the exchanges and rentals are strategic and beneficial to the organization;
  • Analyze response rates and program performance, proposing and making adjustments when necessary;
  • Stay current on Repro for All’s programs and work;
  • Other duties as assigned.

Qualifications (Required)

  • College degree required;
  • Minimum of 8 years experience in development with at least 5 years of direct marketing and membership experience;
  • Deep understanding of trends in direct mail fundraising and telemarketing;
  • Demonstrated experience with preparing and monitoring budgets, utilizing strategic analysis, preparing projections, and analyzing trends;
  • Experience working with and managing vendors and consultants;
  • Strong supervisory skills with a track record of managing staff;
  • Excellent verbal and written communication skills;
  • Highly organized with meticulous attention to detail;
  • Ability to work both independently and collaboratively as part of a team in a fast-paced, dynamic and political environment;
  • Fundraising database experience;
  • Knowledge of diverse groups, working with a multicultural workforce and sensitivity to and appreciation of cultural differences;
  • Commitment to ensuring anti-racism, diversity, equity, and inclusion are at the heart of our work and our organization;
  • Clear understanding of, and commitment to, Reproductive Freedom for All's mission and goals.
Reproductive Freedom for All does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, genetic information, or political affiliation.
Candidates with backgrounds, identities, and experiences that are historically underrepresented in reproductive freedom non-profits are encouraged to apply.