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Digital Strategist, Paid Media

Authentic Campaigns

Authentic Campaigns

Marketing & Communications
Posted on Sunday, October 22, 2023

Location: Remote
Position: Full-time
Salary: $65,000

Authentic Campaigns is seeking a Digital Strategist to join our growing Paid Media Department.

The Digital Strategist will run point on leading a book of select clients, working independently to meet client needs with some assistance from management - to run digital programs that meet our award-winning standard.

The ideal candidate will have transferable experience from a similar position or a position in a different industry or speciality.

This position pays a fixed starting salary of $65,000 annually, per our company’s transparent employee compensation, with opportunities to earn raises up to 6% during regular evaluation processes every year. Benefits include 100% employer covered health care, matched 401K, flexible vacation and sick leave, and more.

This is a union position represented by the Campaign Workers Guild.


  • Develop, set, and execute digital advertising strategy for our clients to meet their goals
  • Brainstorm and develop creative ideas for our clients, write, fact-check, and proofread content before it goes out
  • Set up ads in Facebook Ads Manager, Google Ads, and other advertising platforms as needed
  • Help liaise between the client and the data team for purchases of email lists
  • Respond to topics in real-time by assisting in drafting ads in response to news stories that are breaking fast
  • Lead on relevant client communications
  • Contribute to a collaborative culture that helps improve our work product
  • Work with designers, email strategists, and vendor partners to meet your client's needs as necessary
  • Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique, relevant, and timely
  • Produce professional memos and maintain internal and external reporting
  • Respond to topics in real-time by assisting in drafting ads in response to news stories that are breaking fast
  • Oversee a book of client accounts
  • Be on top of digital trends and new tools, so we can make cutting-edge recommendations to our clients based on best practices
  • Act as the advertising lead for large clients and work alongside client leads, managers, and other departments to produce advertising strategies that maximize results for our clients across the board
  • Tailor ad strategies to the unique needs of each client and circumstance. Think outside the box to rely less on traditional methods and look to innovate.
  • Work with designers, email strategists, and vendor partners to meet your client's needs as necessary
  • Perform other duties as needed


        • Knowledge of the issues and a passion for electing Democratic candidates and advancing the progressive movement
        • Transferable experience from a previous role or a short period in a similar position
        • Experience working in advertising platforms like Facebook and Google Ads and CRMs like NGP and ActionKit
        • Demonstrated experience of creating and setting strategy for a client
        • Proven effective written and verbal communication skills
        • Proven ability to handle multiple tasks, work well under pressure, and meet tight deadlines
        • Experience in stakeholder or client management, copywriting, and digital ad campaigns
        • Proficient computer skills and familiarity with Google Sheet/Microsoft Excel
        • Able to work extended hours when needed/for rapid response moments
        • Eager to learn and self-educate
        • Committed to getting things right – pays close attention to detail and doesn’t stop trying
        • Support for progressive values and commitment to building a safe and diverse workplace where people from all walks of life can contribute and advance the movement


        • 100% employer-paid health care, vision, and dental
        • 100% employer-paid life insurance and disability
        • 401(k) with 3% employer contribution and additional 2% employer match, fully vested on day one
        • Flexible vacation and sick leave
        • Flexible telecommute and remote work policies
        • Monthly phone reimbursement
        • Wellness benefits
        • Mental health benefits
        • Home office stipend or local hot desk
        • And more!

        Additional Information

        • Work environment: This role routinely uses standard office equipment such as computers, phones and photocopiers.
        • Physical Demands: This is a largely sedentary role. The ability to look at screens for extended periods of time is required.

        Authentic is an Equal Opportunity Employer. It is Authentic’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

        Our mission is to create a safe workplace for ALL employees of varied backgrounds where everyone has an opportunity to succeed, learn, grow, and make a real difference in the world around us. People of color, women, people with disabilities, LGBTQ+ individuals, and veterans are strongly encouraged to apply.