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Senior Email Marketing Specialist

Blue State

Blue State

Marketing & Communications
New York, USA · Washington, DC, USA · Oakland, CA, USA
Posted on Friday, February 9, 2024

What to know

In this role, you’ll partner with analysts, strategists, and communications experts in designing groundbreaking fundraising and marketing campaigns that inspire change. You’ll master the systems and processes which form the underpinning of tailored and/or automated supporter experiences across channels. You’ll translate campaign requirements into technical implementations on one or more martech platforms. You may also contribute to one or more accounts as a martech, product, or technology lead.

You'll also work directly with an inspiring mix of clients – from enterprise nonprofits to advocacy organizations to innovative brands – to help design and leverage their suite of tools for user engagement, serving as a trusted advisor to your counterparts within client organizations.

Acting as the glue between disciplines and skill sets, you’ll tackle marketing challenges of varying shapes and sizes and help bring intricate digital experiences and journeys to life.

There will be plenty of room for innovating, learning, and leading along the way.

MarTech spans the following at Blue State:

  • Development of supporter experiences, including email/SMS production, supporter journey orchestration (across channels including email, website, SMS, social, paid, and others), testing, and automation around those experiences
  • Implementation of audience strategies, including segmentation within and across channels and platforms
  • Requirements gathering and recommendations for tools and technologies and/or ways to leverage existing data and platforms to test, inform, and execute campaigns
  • Smart use of data and past user behavior for targeting and personalizing across all channels, and measuring results
  • Solutions for data collection, reporting, measurement, and dashboard automation

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP Digital and has 150+ employees in the US and London.

A day in the life

  • Help shape and standardize solutions for implementation of supporter journeys, automation, measurement models, optimization, personalization, etc.
  • Contribute to a Blue State perspective on best practices and best-in-class tools.
  • Maintain an understanding of the client’s tech stack, including platforms in use, capabilities and limitations, and integrations.
  • Establish a relationship with the primary client and any technical stakeholders.
  • Develop relationships and work collaboratively with your team and others.
  • Translate client goals and scopes into specific plans that can be executed by the MarTech Team.
  • Advise and oversee the technical side of cross-channel program execution, ensuring data integrity and proper audience targeting. Work closely with designers, analysts, and paid media planners to build/target audiences, A/B test, and optimize campaigns.
  • Code and deploy emails as needed, or run QA.
  • Support during rapid response moments, when we need to move fast to launch or monitor a campaign. Act nimbly in high-pressure moments. Respond to incidents within the martech stack.
  • Contribute to pitches and proposals for prospective clients in which Blue State’s mastery of martech is a key component.
  • Scope martech work, including research and production, and general product and tech work as needed.

The team

The MarTech Team sits at the intersection of our Technology, Analytics, Strategy, and Content & Campaigns teams. Our resumes boast diverse backgrounds in advertising, political campaigns, nonprofit marketing, product development, engineering, and much more. Our MarTech Specialists help provide the glue between all of these disciplines, bringing intricate digital experiences and journeys to life. In short, we have a lot of fun while helping our clients change the world.

What we offer

  • Unlimited time-off (inclusive of sick, personal, and vacation days)
  • $1,000 annually in professional development funds
  • Competitive health, dental, and vision insurance
  • Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
  • Flexible and health savings accounts
  • 401K & employer match
  • Generous paid holiday schedule
  • 12-week fully-paid parental leave for all parents-to-be
  • Short-term and long-term disability insurance
  • Pre-tax commuter benefits
  • Remote work flexibility

We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible. Exceptions for protected grounds will be reviewed on a case-by-case basis.

The salary range for this position is $92,500-$102,000; compensation will be commensurate with experience.

Some things we're looking for

  1. 3+ years of experience in digital marketing, working on marketing or fundraising campaigns.
  2. Experience with Salesforce Marketing Cloud and its applications (e.g. Journey Builder, CloudPages). Familiarity with other marketing technology platforms like Engaging Networks, EveryAction, or others is a plus, but not required.
  3. Familiarity with HTML and CSS coding; coding in scripting languages native to these platforms, such as SFMC’s AMPscript, is preferable.
  4. Knowledge of marketing automation and an interest in the latest innovations in marketing technology. Familiarity with SFMC SQL for audience segmentation is preferable.
  5. Familiarity with martech-adjacent systems like CDP’s is preferable.
  6. Meticulous attention to detail.
  7. Empathy, communication, respect, and the ability to act as a role model.
  8. Ability to work well with a variety of departments and key actors with different degrees of technical knowledge. This is a team atmosphere — you're not going solo.
  9. A passion for cause-based work and promoting progressive values.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

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