What to know
Help us drive real change for real people, by monitoring results and generating insights to improve performance across paid media, web optimization, and email/SMS campaigns. Work with an inspiring mix of clients from enterprise nonprofits to advocacy organizations. As an Analyst at Blue State, you will:
- Collect and analyze data for your client portfolio, including but not limited to: paid media performance, web traffic and user behavior, and email and mobile marketing.
- Analyze customer and supporter trends such as retention rates, long-term and lifetime value and other metrics that will help inform acquisition, development, and growth strategies.
- Identify key performance indicators, plan measurement strategies, set performance benchmarks, and craft reports with data integrity.
- Analyze primary research data, such as survey results and CRM data, to glean insights and learnings relevant to our client.
- Transform your analysis into data and insight narratives to make actionable optimizations and inform the bigger strategy.
- Develop effective and persuasive presentations and memos demonstrating the value of our work for client teams. Effectively present the content of these documents to both internal and external teams.
Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP Digital and has 150+ employees in the US and London.
The Analytics team is the backbone of our agency, supporting efforts and people that span web development, email, social media, design, and paid media. This is a team that challenges the status quo and pushes us all to move toward better results, whether that’s money raised or actions taken or perceptions changed. So, if you geek out over data, want to develop groundbreaking digital campaigns that will inspire and affect change, and work with people who are talented at and passionate about what they do, then let’s talk!
What we offer
- Unlimited time-off (inclusive of sick, personal, and vacation days)
- $1,000 annually in professional development funds
- Competitive health, dental, and vision insurance
- Flexible and health savings accounts
- 401K & employer match
- Generous paid holiday schedule
- 12-week fully-paid parental leave for all parents-to-be
- Short-term and long-term disability insurance
- Pre-tax commuter benefits
- Remote work flexibility
We approach in-office working with a hybrid model. On-site presence is strongly encouraged on Tuesdays and Wednesdays for US staff who are within commuting distance of the BK or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible. Exceptions for protected grounds will be reviewed on a case-by-case basis.
The salary range for this position is $74,000-$89,000; compensation will be commensurate with experience.
Some things we're looking for
- 2+ years of experience in digital analytics ideally with direct experience working on direct response or fundraising campaigns, with an emphasis on acquisition and optimization of results and ROI.
- An active and engaged collaborator who shares knowledge and asks for help when appropriate. Contributes to a supportive, inclusive, respectful, and productive environment.
- A curious, organized, methodical, and proactive mind. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone. And you have the ability to clearly articulate performance, trends, and opportunities both in person and in writing.
- Experience with basic SQL commands (selects, joins, conditional statements, etc.) and data analysis skills in Excel or Google Sheets are essential.
- Knowledge of paid media analytics, with experience of working with data from paid search, paid social and programmatic display. Experience with dashboarding and reporting using solutions such as Google Data Studio, Tableau, Supermetrics etc an advantage.
- Experience with web analytics suites such as Google Analytics or Omniture is essential.
- Experience with A/B testing solutions such as Google Optimize, Optimizely, or equivalent is desirable.
- Some knowledge in information architecture tools such as BigQuery, dbt Cloud, and GitHub preferred.
- Experience with statistical methods (significance testing, regression analysis, etc) and/or additional programming languages (such as R or Python) is desirable. If you’re keen but haven’t had the opportunity, we welcome those interested in learning as well!
At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.