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Deputy Director, Digital Strategy & Grassroots Giving

Clinton Foundation
Clinton Foundation
Job Functions:
Marketing & Communications
Employment Types:
New York, NY, USA
110,000 – 120,000 USD per year
Posted on:

About the Opportunity

Under the direction of the Senior Director of Development and Director of Marketing & Digital Strategy, the Deputy Director will plan, design, and execute all aspects of the Foundation’s digital strategy and grassroots giving. The position works collaboratively with numerous departments and initiatives across the organization and plays a critical role in securing the resources necessary to fund the Foundation’s programs and operations. The Deputy Director also has supervisory responsibility for the Manager of Digital Strategy and Grassroots Giving.

The primary purpose of this position is to optimize the Clinton Foundation’s digital strategy and engagement of grassroots donors and subscribers, including planning, developing, implementing, and managing the execution of digital advertising and paid social, search engine marketing (SEM), engagement, fundraising, email, and digital assets.

About the Teams

The Development team works to secure the philanthropic resources necessary to advance the Foundation’s mission through its programs and operations. The team works closely with volunteers and colleagues from across the organization to present the Foundation’s case for support through gifts, grants, and sponsorships. Team members collaborate to maximize engagement and giving from individual donors and institutional funders alike.

The Clinton Foundation Marketing and Communications team is responsible for developing external communications, campaigns, and creative content in service of advancing the work of the Clinton Foundation and understanding of President Clinton’s lifetime of public service. This team of communicators is comprised of writers, marketers, producers, media specialists, content and digital strategists, metrics and data analysts, and creative professionals.

Core Responsibilities

In this role you will work on:

  • Leads the development and implementation of a comprehensive strategic plan for digital engagement and fundraising to meet the organization’s multi-faceted goals for acquisition, deeper engagement with its mission and priorities, and greater philanthropic revenues.
  • Leads the execution of digital engagement (e.g., paid social; SEM, etc.) and fundraising strategies and annual plans, including through email, SMS, and across the Foundation’s web domains/assets.
  • Responsible for authoring, co-authoring and/or editing fundraising emails. Advises on creative and technical design and other strategies/tactics to improve the user experience, their engagement, and likelihood to give.
  • Analyzes and reports on digital campaigns, including key performance indicators and other metrics to inform future strategies/tactics and continuously improve results.
  • Works with Development, Marketing, and Information Technology/CRM colleagues to analyze subscriber and donor data, optimize segmentation strategies, test, and iterate in order to drive continued improvement and growth in revenues.
  • Coordinates with Foundation colleagues to optimize affinity and digital organizing strategies with select constituencies, including Clinton administration alumni, CGI Action Network, CGI University alumni, donor groups, etc.
  • Directly manage one full-time staff member and support their professional development and growth.
  • Stays abreast of best practices and latest advances in digital tools and interactive trends and leads innovation and introduction of new acquisition channels and other approaches.

Minimum Qualifications

What we’re looking for:

  • Bachelor’s degree required
  • 10 years of progressive experience in the field, with 5+ years’ experience in digital strategy and digital campaigns with a proven track record in grassroots fundraising.
  • Deep knowledge of the digital landscape, including emerging trends across social, fundraising, organizing, and paid communications, as well as an understanding of digital advertising platforms, costs, benchmarks, and strategies.
  • Experience with commonly used digital tools for email, volunteer recruitment, SMS, digital advertising and organizing. EX: Mailchimp, Google Analytics, Facebook Ads Manager, Google AdWords, as well as Blackbaud CRM, or comparable development data base
  • Deep understanding of the importance of analytics in fueling all digital decision-making. Excellent written and oral communications skills. The intellectual depth and curiosity necessary to understand the complex social and economic issues that drive the Foundation’s programs.
  • Strong resilience and change management skills. Position requires a highly collaborative approach to work and the ability to adapt easily to different structures, environments, and work styles.
  • Ability to function effectively within a complex, global organization. Strong interpersonal skills, collegial and collaborative, high energy, good humored and creative leader.

Compensation & Benefits

Our best estimate of the compensation range for this opportunity is $110 - 120K annually, depending on the experience you bring. This range is based on NYC market rates and may be adjusted if you will be working remotely.  We look forward to discussing our compensation pricing strategy, and your expectations, throughout the interview process. Please also note, the Clinton Foundation prides itself on offering a generous benefits package at little to no cost to employees -  take a look at our benefits page, so you can get a full picture of our total rewards offerings.

About the Clinton Foundation

Building on a lifetime of public service, President Clinton established the Clinton Foundation on the simple belief that everyone deserves a chance to succeed, everyone has a responsibility to act, and we all do better when we work together. For nearly two decades, that premise has energized the work of the Foundation in overcoming complex challenges and improving the lives of people across the United States and around the world.

As an operating foundation, we work on issues directly or with strategic partners from the business, government, and nonprofit sectors to create economic opportunity, improve public health, and inspire civic engagement and service. Our programs are designed to make a real difference today while serving as proven models for tomorrow. The goal of every effort is to use available resources to get better results faster – at the lowest possible cost.

We firmly believe that when diverse groups of people bring resources together in the spirit of true cooperation, transformative ideas will emerge to drive life-changing action.

The Clinton Foundation is committed to public health and to the safety and wellbeing of our colleagues, visitors, and volunteers.  As such, we have adopted a policy requiring all employees whose positions require them to be on site to be vaccinated against COVID-19 or to meet the legal guidelines for an exemption.

Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

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