Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.

C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.

We are seeking a hands-on, data-driven Commerce Media Manager to lead cross-channel media execution and optimization across search, display, and programmatic. This role is ideal for a strategic yet executionally strong media leader who has direct experience managing self-service retail media platforms across a variety of retailers including Walmart, Target, Kroger, Albertsons, Instacart & Amazon and is comfortable guiding a team while staying actively involved in campaign setup, optimization, and analysis.

As a manager within the media team, this person will oversee a team of 2-3 media specialists, ensuring seamless execution across retail media networks and broader digital channels while driving client success through strategic insights and performance optimizations..

And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.

Responsibilities:

• Oversee and execute hands-on, self-service campaign management across retail media platforms (WMC, RMS, Amazon DSP, Instacart, etc.), ensuring optimal performance across onsite and offsite media
• Collaborate with Retail Media strategy leads to align client priorities with Media outcomes
• Track media spending across multiple plans and vendors against pre-approved budgets, stewarding financial success for clients
• Partner with analytics and data teams to assess campaign performance, leveraging insights for ongoing optimizations and strategic recommendations.
• Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks.
• Manage and mentor 2-3 direct reports, providing guidance on campaign execution, optimization strategies, and professional development.
• Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively.
• Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation.
• Act as a strategic advisor to clients, translating media performance into actionable business insights that align with client goals.
• Work closely with internal stakeholders (strategy, analytics, creative) to ensure seamless execution across channels and optimize media spend holistically.
• Lead client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations.

Requirements:

• 5+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns
• 2+ years of experience managing a team (minimum 2-3 direct reports), with a focus on mentorship, workflow optimization, and performance management.
• Hands-on experience with self-service retail media buying platforms (e.g., Amazon DSP, Walmart Connect, Kroger Precision Marketing).
• Proven track record of cross-channel media expertise, including search, programmatic, and display.
• Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks.
• Proficiency in Google Analytics, Tableau, or other performance measurement tools to track and report on media performance.
• Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements.
• Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders.
• Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment.
• Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Certifications in retail media platforms (e.g., Amazon Ads, Walmart DSP, Walmart Connect) are highly preferred.

Interested? Let’s talk. We were a hybrid workforce long before #WFH, and we continue to innovate today with a commitment to workday freedom, a collaborative virtual culture, regular in-person meetups, and generous “work from wherever” benefits. We’re driven to provide our team with purposeful work, fluency in leading-edge marketing practices, advancement opportunities, and a supportive, collaborative team culture.