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Distributed Content Director

Democratic National Committee

Democratic National Committee

Washington, DC, USA
Posted on Sunday, January 14, 2024
The Democratic National Committee seeks an experienced digital organizer with deep experience using digital tools and tactics to cultivate and organize grassroots supporters on a national scale. This individual will direct national social media content creation and distribution strategy, with a dedicated focus on non-battleground and expansion states to help re-elect President Biden and elect Democrats up and down the ballot. This individual will work closely with our in-house Organizing and Content & Creative teams to reach voters with engaging content and tested, proven messaging. The Distributed Content Director reports to the Supporter Cultivation Director.


  • Work closely with the Supporter Cultivation Director to build a team and digital organizing strategy that focuses on localizing and tailoring national digital content to states and constituencies.
  • This person will manage a team of 2-4 distributed content strategists who will cater content for their assigned regions and coordinate with states teams and regional organizers.
  • Manage all production processes for content creation and distribution within our core content tool, Reach.
  • Develop a strategic content distribution calendar, including Reach content galleries, labels, and content action cards to ensure a seamless content sharing experience for volunteers.
  • Lead the process to incorporate appropriate feedback loops with content-specific volunteers and staff to inform our ongoing content strategy.
  • Strategically engage voters in targeted states with persuasive online messaging and content about President Biden and Democrats.
  • Help create graphics that can help recruitment for voter education and building in-state volunteer capacity through our core content tool, Reach.
  • Be a digital organizing thought leader, learning and iterating on how we better bridge digital content and organizing.
  • Track and report out content sharing metrics across grassroots distribution, content feedback, grassroots content creation, and volunteer content sharing experience to DNC senior leadership.
  • Other duties as assigned to support the department and the DNC's mission.


  • 4-5 years of digital and/or organizing experience managing online community programs;
  • Experience managing teams;
  • Special interest in new and innovative approaches to engaging audiences through digital content;
  • Expert knowledge of digital tools and social media platforms for effective online community development and engagement;
  • You can build relationships quickly with people online and offline, and motivate them to take individual and collective actions;
  • Strong ability to understand and interpret data to inform program decisions and outcomes;
  • Able to coordinate multiple work streams and be comfortable delegating or owning various tasks;
  • Strong interpersonal skills and the ability to work effectively with a wide range of audiences.
The starting salary for the Distributed Content Director position is $92,000, on an annualized basis, commensurate with experience and qualifications. This position is not eligible for overtime wages, and is a supervisory position based at the DNC HQ in Washington, D.C. This is a full-time, exempt position, that may require work on weekends, and has an end date of November 15, 2024.
The DNC offers a generous benefit package, including:
- More than 30 days of paid time off, including Federal holidays, open leave, and personal days;
- Health and dental insurance for employee and dependents;
- 90% paid by the DNC, 10% paid by employee;
- Supplementary vision plans available to employees for purchase;
- Pre-tax Flexible spending account benefits available to employees and dependents.