Type: Part-Time, 1099 Contractor

Firefly Partners is seeking a highly skilled Data Analyst/ Strategist to join our team. This position is integral to shaping and optimizing data-driven strategies for our nonprofit and for- good clients, focusing on analytics and reporting in GA4 and marketing platforms, cross-channel integration, and client collaboration.

This position will be a part-time 1099 contractor.

About Firefly

Firefly Partners is a women-owned digital marketing technology agency delivering tailored digital solutions that help mission-driven organizations achieve their goals. We integrate platforms, and leverage digital tools and marketing strategies to engage every organization’s unique set of supporters. Our commitment to social good is matched by an open, collaborative, and client-first approach. We define needs, design solutions, and deliver results that help organizations reach their goals.

Firefly Partners is an equal opportunity employer. We value diversity in all its forms and aim to create an inclusive culture. Firefly encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, marital status, disability, veteran status, hair texture, or other status protected by law. We are fierce advocates for equity in the workforce, and justice for the underrepresented.

Responsibilities:

Digital Marketing Analytics:

• Develop data-driven digital marketing strategies, emphasizing analytics and reporting in GA4 and various marketing platforms with a focus on web, email, and fundraising automations.
• Utilize Google Analytics 4 (GA4) to derive actionable insights, measure key performance indicators (KPIs), and optimize marketing initiatives. ▪ Consult clients on cross-channel integration solutions to ensure a cohesive and effective marketing approach, especially concerning analytics and reporting. ▪ Lead the client engagement strategic direction from ideation to reporting, collaborating closely with clients to understand their unique missions, objectives, and challenges.
• Client Strategy Planning:
• Cross-Channel Integration:
  • Work closely with sales and project management teams to set client strategic plans and ensure digital solutions serve broader organizational goals.

Configuration and Reporting:

• Map out configurations and reporting structures tailored to the unique needs of nonprofit clients, ensuring meaningful insights and impact measurement.
• Demonstrate expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio for effective data tracking, analysis, and reporting.
• Deliver strategic insights using data in marketing platforms such as Salesforce Marketing Cloud Intelligence, Luminate Online, Engaging Networks, EveryAction and HubSpot.
• Create personas and customer journey maps to guide analytics and reporting strategies, ensuring alignment with client and organizationa goals.

Qualifications: 

• Bachelor’s degree in Analytics, Business, or a related field.
• 5+ years of experience in digital marketing analytics and reporting, with a
• focus on nonprofit and for-good sectors.

• Strong understanding of marketing analytics and the ability to derive actionable insights.
• Proficient in Google Tag Manager, Google Analytics 4, and Looker Studio.
• Basic familiarity with data layers, Javascript, HTML, and SQL.
• Proven experience collaborating with nonprofit clients, understanding their with their goals unique missions, and tailoring analytics and reporting strategies to align
• Familiarity with reporting functionalities in (all or most of) Salesforce Marketing Cloud HubSpot, Luminate Online, Engaging Networks, EveryAction and
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

We encourage you to apply even if you don't meet all the listed qualifications. We value diverse experiences and would love to learn more about you!

Other Duties:

Please note that this job description may include miscellaneous duties not explicitly outlined in this document.

Travel:

Very infrequent travel is expected for this position.

We are committed to providing an inclusive and accessible application process for all candidates. If you require reasonable accommodations to participate in the application or interview process, please contact us at hello@fireflypartners.com. We will work with you to ensure your needs are met in a timely and effective manner.