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Digital Strategist, Advertising

Global Wave Digital

Global Wave Digital

Marketing & Communications
Washington, DC, USA
Posted on Wednesday, July 3, 2024

We are looking for a Digital Strategist to run digital ad campaigns and support our work helping social movements around the world. 70% of this role will involve executing digital advertising campaigns (with an emphasis on running paid social campaigns) along with reporting and analytics work.

The remaining ~30% of the role will involve a combination of digital training and resource toolkit support, campaign strategy support and research to help support advocacy campaigns all over the world.

Are you an early-to-mid career digital campaign strategist who lives in the nitty gritty of digital ad campaigns, and is excited to apply your expertise to different political systems and governments globally?

If so, read on!

Core Duties (70%):

  • Manage 2-3 major digital advertising client campaigns by assisting in advertising planning, running the ads, performing ad management, drafting ad copy and working with our designers to get content created.
  • Provide digital advertising help and troubleshooting as a trainer and technical support point person for organizations in our digital ad training programs
  • Support data and analytics/reporting needs for 4-5 clients including both paid and organic data reporting.
  • Participate in client meetings and periodically make presentations to clients.

Other Duties (30%):

Note: We could use support from the Digital Strategist in all of the areas below, but do not expect the person we hire to necessarily engage in every one of these activities. The precise mix of duties will be established in a collaborative manner by the end of the hiring process according to the skills and interests of the person we hire.

  • Develop training and e-learning resources related to digital tools and tactics (e.g. curate helpful examples and case studies, summarize reports, create toolkits, populate learning-management systems on different topics with content, etc.), and manage the production of newsletters to market these resources to clients.
  • Use WordPress to upload and manage content for our online resource centers.
  • Work with back-end developers to ensure the technical functions of these sites are able to meet the program needs (e.g. by documenting technical problems, initiating a process to change the way information is organized and displayed, etc.).
  • Provide support for other digital advocacy strategy work and technical assistance

Success in the first 6 months of this role looks like:

  • Completing digital advertising campaigns that drive effective results, cost-efficient outcomes and learnings for multiple clients.
  • Support monthly reporting needs for Global Wave clients, utilizing social analytics and data dashboard tools.
  • Supporting resource center/package updating and curation for 1-2 client programs.
  • Learning Global Wave’s advocacy campaign strategy methods and tools for client support.