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Senior Digital Advertising Strategist (Temporary)

Middle Seat

Middle Seat

Marketing & Communications
Washington, DC, USA
Posted on Wednesday, July 10, 2024

Salary Range: $70,000 - $85,000

Location: Washington, D.C or Remote

Middle Seat is a full-service media and fundraising firm that supports progressive causes and candidates. We work with a variety of clients, including AOC, John Fetterman, Katie Porter, the ACLU, MoveOn, and Powered by People PAC as well as other progressive campaigns, nonprofits, advocacy organizations, and causes that are on the front lines of important fights.

We believe in honoring the authentic perspective of our clients and helping them take principled stances, even if that means pushing the envelope or shaking things up in the progressive space.

Our firm is values-driven, and we are intentional about working with clients who share our left-of-center values. We prioritize a healthy work-life balance and consistent employee feedback and communication. Prospective applicants are welcome to learn more about our company culture.

NOTE: This is a temporary, full-time position on our team starting immediately and ending on November 15, 2024.

Job Responsibilities

  • Manage 2-3 large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
    • Take charge of strategic planning for client campaigns.
    • Manage client relationships and collaborate with assigned ads staff members.
    • Oversee campaigns focused on direct donation, acquisition, and persuasion.
  • Plan and run digital ad campaigns from start to finish:
    • Develop media plans with measurable objectives.
    • Allocate budgets for campaigns.
    • Create compelling hooks for the ad program.
    • Write engaging ad content.
    • Lead designers on creative aspects.
    • Optimize landing pages for conversions.
    • Implement and test ad campaigns on multiple platforms.
    • Optimize campaigns to align with client goals.
  • Embed yourself in the work of your clients:
    • Join their Slack teams, calls, list servers, etc.
    • Gain a deep understanding of their work in a timely manner.
    • Proactively guide client strategy that relates to your work.
  • Manage time and projects efficiently:
    • Continuously assess priorities and to-do lists.
    • Delegate tasks when appropriate.
    • Shift gears as needed to keep projects on track.
    • Capitalize on rapid response opportunities.
    • Respond promptly to client requests and inquiries.
  • Ensure best practices and effective political ad strategies are followed:
    • Collaborate with the email fundraising team to integrate ads effectively.
    • Align ad strategy with the client's mission and campaign objectives.
    • Provide strategic ideas and lead discussions on ad practices and tactics.
    • Stay updated on persuasion, voter registration, and Get Out the Vote studies.
  • Conduct in-depth analysis of ad campaigns:
    • Use analysis to inform future strategy, messaging, and targeting.
    • Report campaign metrics to clients accurately and effectively.
  • Lead ads team and provide trainings on best practices and platforms:
    • Train the ads team and full staff on core best practices and platforms.
  • Fulfill other responsibilities as requested.