Senior Digital Strategist
Middle Seat
Marketing & Communications
Washington, DC, USA
Posted on Jul 10, 2024
Senior Digital Strategists run Middle Seat’s largest email programs for progressive candidates, political committees, and nonprofits. As an experienced emailer, this job is an opportunity to work on some of the most notable fundraising and advocacy programs in our space. You will take the lead on strategy and execution with some of our most important clients.
This role is part of the bargaining unit.
Responsibilities
- Write compelling emails asking supporters to donate to our clients
- Work with clients to get emails edited, approved, and scheduled
- Code, produce, target and test mass email communications
- Use multiple different CRMs to run email programs (ActionKit, Action Network, NationBuilder, MailChimp, etc.)
- Analyze metrics and report back to clients on performance, best practices, test results
- Present detailed monthly reports to clients
- Serve as a day-to-day contact with clients.
- Take part in brainstorms, team meetings, conference calls, etc.
- Develop monthly content calendars and goals for clients
- A/B test everything you do
- Produce ActBlue fundraising pages and tests
- Write copy for landing pages
- Contribute to new client pitches
- Supervise junior staff as needed
- Run training sessions
- Give feedback on programming and drafts
- Project management
- Lead on setting up new client accounts
- Work with our product team to develop landing pages and templates
- Setup CRMs