Social Media Director

About National Domestic Workers Alliance (NDWA)

The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity, respect, and recognition for domestic workers in the United States. NDWA was founded in 2007 by organizers and worker leaders in six cities representing nannies, house cleaners, and care workers, and now represents an alliance of more than 76 organizations across 22 states and 395,000 domestic workers nationally.

We envision a society where domestic work is valued as essential to our collective well-being, domestic workers are leaders in shaping the care sector, and domestic work jobs are good, economically secure jobs.

For over 15 years, we’ve worked to advance our mission by making domestic work visible. We’ve worked to pass policies that enable rights and higher wages for domestic workers across the country, changed public awareness and opinion about the dignity and value of care work, and built the capacity and leadership of domestic workers to organize and advocate for their rights.

We see the next era of our organization as an opportunity to move domestic work from newfound visibility towards transformation, and we’re ready to elevate care workers to the essential workers of the 21st-century economy.

We’re a multi-racial, multi-lingual organization building a powerful movement rooted in the human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color.

Summary of the Social Media Director position

NDWA is seeking a superb channel strategist who thinks ambitiously about how social media can persuade and activate audiences. This person will set strategy and direct the creation of sharp and original creative at a high level.

The Social Media Director, reporting to the Vice President, Brand, Marketing and Culture Change, will collaborate cross team to release dynamic brand and advocacy content with the ultimate aim to engage and expand our supporter base.

We are looking for someone who has a deep commitment to the power of good content and authentic audience relationships. You should apply if:

• You have a passion for pop culture and a strong belief in the power of stories to change how people feel, think, and behave in the world.

• You can easily connect the dots between gender equality, labor rights, racial and economic justice, immigration reform, and the growing needs for care.

• You know how to maintain a strong brand presence across channels while staying on the cutting edge of technological changes and engagement trends.

Opportunities for Impact

Strategy & Expertise

• Develop and drive a robust, multi social media platform content and storytelling strategy across NDWA (c3) and Care in Action (c4), in collaboration with the team.

• Ideate compelling content that resonates with target audiences, meets big moments for our campaigns, and leverages opportunities for engagement.

• Ensure program plans are aligned with NDWA’s strategic plan and narrative strategy.

• Drive a metrics-driven social media strategy; delivering online metrics, reporting monthly, and utilizing that data to drive social media strategy and tactics.

• Collaborate with the Impact Department to set baselines for metrics, and translate those results into new or consistent work.

• Stay on the cutting edge of industry trends, current events, and pop culture. Then, develop innovative and responsive strategies for maximizing those trends to broaden and deepen NDWA’s reach and engagement.

• Lead NDWA’s rapid response across social media platforms, meeting critical moments in our campaigns.

Leadership & Management

• Coordinate and collaborate across departments, including Campaigns, Policy, and Impact departments.

• Confidently report and manage up, bringing the leadership team together around social media needs.

• Work closely with NDWA’s Content Studio to generate content that increases viewership, drives engagement, and brings our creative ideas to life.

• Manage NDWA’s Social Media Manager, hosting regular check in meetings, providing feedback and evaluation, and building up professional development opportunities.

• Manage consultants as needed.

Narrative Change & Digital Power Building

• Produce NDWA content related to human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color.

• Engage NDWA’s multilingual, multi-racial audience to engage in our work, and respond to calls to action.

• Engage with members of our digital community by leveraging pop culture and current events, engaging in experimental ways, and exploring new ideas.

Location

This is a remote, full-time role open to candidates across the US.

Compensation

This is a full-time executive position with a salary range of $110,000- $116,000. NDWA offers an excellent benefits plan including 401(k) plan with a 3% employer match, healthcare fully paid by the employer, two annual office closures, and much more.

Personal and Professional Attributes

• 6+ years experience developing social media strategy, with a proven track record of developing and executing social media strategies that drive impact and action.

• A deep familiarity with social media platforms, including Facebook, X, Instagram, LinkedIn, Threads, Youtube, and TikTok.

• Strong people management skills, with experience managing staff, consultants and/or project teams.

• Highly strategic with a forward, big picture perspective.

• Alignment with NDWA’s vision and values, including a commitment to economic, race and gender justice.

• Metrics-driven; comfortable with online metrics and reporting and experienced with using data to drive social media strategy and tactics.

• Creative with a keen eye for compelling, dynamic content creation across social media platforms.

• Able to think like a marketer about what will grab our audiences and bring them in and hold them.

• Experience distilling complex concepts, narratives and messages into strong creative ideas and compelling content.

• Strong project management experience, with a proven ability to work independently, meet multiple deadlines, and have a keen attention to detail.

• Ability to work and collaborate with diverse staff remotely and as part of a high-performing team, in a fast-paced, experimental organization.

• Experience communicating with a team across multiple channels (Slack, Zoom, etc) in a remote environment.

• Familiarity with the domestic worker, care economy sector and/or issues facing domestic workers and other low-wage workers is preferred.

• Proficiency in Microsoft Office, Google Suites, Airtable.

• Bilingual in Spanish/English is a plus.

• Ability to travel up to 10% of the time

We value a truly diverse workforce and a culture of inclusivity and belonging. People from historically disadvantaged communities, such as Women, People of Color, People with Disabilities, and LGBTQIA+ people, are strongly urged to apply. NDWA is a union employer, this position is a senior management position. NDWA participates in the E-Verify program and is an Equal Opportunity Employer.

Women, People of Color, People with Disabilities, and LGBTQIA+ people are strongly urged to apply. NDWA is a union employer, this position is a senior management position.

Application Process

The preferred application deadline is Friday, May 31, 2024. Please submit a resume and answer the application questions in lieu of a cover letter.

This search is being led by NRG Consulting Group. Please reach out to jobs@nrgconsultinggroup.org with any questions.