Job Title: Email and SMS Director

Employee Type: Permanent, Fulltime

Reports To: Senior Digital Director

Department: Digital

Entity: NDWA

Hours per Week: 40

Salary: $102,861 - 105,969.

Work Location: Remote

Start Date: Ideal state date: March 30, 2026

BACKGROUND: The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity, respect, and recognition for domestic workers in the United States. NDWA was founded in 2007 by organizers and worker leaders in six cities representing nannies, house cleaners, and care workers, and now represents an alliance of more than 76 organizations across 22 states and 395,000 domestic workers nationally.

We envision a society where domestic work is valued as essential to our collective well-being, domestic workers are leaders in shaping the care sector, and domestic work jobs are good, economically secure jobs.

For over 15 years, we’ve worked to advance our mission by making domestic work visible. We’ve worked to pass policies that enable rights and higher wages for domestic workers across the country, changed public awareness and opinion about the dignity and value of care work, and built the capacity and leadership of domestic workers to organize and advocate for their rights.

We see the next era of our organization as an opportunity to move domestic work from newfound visibility towards transformation, and we’re ready to elevate care workers to the essential workers of the 21st-century economy.

We’re a multi-racial, multi-lingual organization building a powerful movement rooted in the human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color.

POSITION SUMMARY:

• You will lead and strengthen our owned channels—broadcast email, broadcast SMS, and peer-to-peer (P2P) texting—as core engines for organizing, campaigning, education, and fundraising.

• This role is both strategic and operational with the goal of keeping our digital programs nimble, coordinated, effective, and always improving.

• Most importantly, you’ll work closely with the Senior Digital Director and Digital Strategy team to scale and supercharge the impact of the department.

PRIMARY ROLES & RESPONSIBILITIES:

• Own and maintain the Email and SMS calendars (broadcast email, broadcast SMS, and P2P) in collaboration with digital teammates.

• Partner with the Data, Digital, and Tech teams to build, maintain, and iterate data pipelines, reporting, process, and more to make performance visible and actionable.

• Collaborate with the Senior Digital Director to build a sustainable operating rhythm for the digital team: weekly planning; quality assurance; regular testing, analysis, and iteration; intake, prioritization, and project management.

• Serve as the primary owner of deliverability for email and SMS (list hygiene, authentication, reputation management, suppression logic, spam mitigation, opt-in optimization).

• Translate data into insights, iterations, and ideas related to strategy, theory of change, content, targeting, topic area, message framing, user experience, etc.

• Support national and rapid response execution while protecting list health and avoiding channel fatigue.

• Own and optimize the QA process for emails and texts before they go out the door with an eye toward excellent user experience and minimizing errors.

• Update SOPs, templates, naming conventions, and other processes to make execution more effective and nimble.

• Ensure our Spanish-language email and sms experience is excellent.

• Help scope vendor needs and manage relationships to ensure NDWA gets strong service and outcomes.

• Manage contractors, vendors, and/or staff (as needed)

• Assist with other duties as needed.

• Participate in staff meetings, staff study, and staff retreats.

• Attend supervision meetings and complete work plans and reports in a timely manner.

QUALIFICATIONS:

• 4+ years experience leading email and/or SMS programs in advocacy, organizing, electoral, membership, nonprofit, or mission-driven environments.

• Demonstrated experience in deliverability (not just writing/sending): authentication, list management, reputation management, troubleshooting, and remediation.

• Strong analytics fluency: ability to define KPIs, streamline reporting, interpret results, and drive decisions from data.

• Comfort partnering with data/engineering teams on pipelines, integrations, and tracking; able to communicate requirements clearly.

• Excellent operational skills: calendaring, QA, documentation, process design, and cross-team coordination.

• Experience with targeting strategy, user experience optimization, and A/B testing.

• Strong experience relevant CRMs and digital tools (e.g, EveryAction/NGP VAN, ActionKit, MCommons, ThruText, Action Network, ScaleToWin, more).

• Familiarity with accessibility and inclusive communication best practices.

• Alignment with NDWA’s vision and values, including a commitment to economic, race and gender justice.

• Familiarity with the domestic worker sector and issues facing domestic workers and other low-wage workers.

• Proven ability to learn quickly, work independently, meet multiple deadlines with a keen attention to detail.

• Ability to work and collaborate with diverse staff in person and remotely and as part of a high-performing team, in a fast-paced, experimental organization.

• Strong organizational skills, and creative problem solver

• Proficiency in Microsoft Office and Google Suite preferred (include other platforms or technical skills as applicable).

• Spanish proficiency is a plus.

• Able to Travel if needed

How to Apply: Please apply directly to the job posting and send Resume and cover letter. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to be responded to.

NDWA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

NDWA is a union employer; this position is a bargaining unit position.

NDWA participates in the E-Verify program and is an Equal Opportunity Employer.