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Contract Opportunity: Influencer Engagement Business Developer



Marketing & Communications, Software Engineering
Washington, DC, USA
Posted on Tuesday, June 6, 2023

Contract Opportunity


ParentsTogether has a vision of connecting, supporting, educating, and activating tens of millions of parents and caregivers on issues that impact families and kids. Influencers (often referred to as creators) are a key part of our overall strategy.

The world of influencer marketing and engagement can be an expensive one. Our goal is to create a financially sustainable business model that enables us to work with influencers at scale to produce outsized impact. At ParentsTogether, all of our work is shaped by Lean Startup principles, and we want our business model to reflect this. That means our approach to business development will be strongly rooted in identifying riskiest hypotheses, experimenting to find solutions, and evolving in real time based on the results of those experiments.

As the ParentsTogether Influencer Vertical Business Developer, you will support the departments business model exploration, especially in regards to corporate partnerships. You will be a key player in the growth of our influencer marketing and engagement model as a whole, and we want you to take part in both business development and strategic innovation.

You will report directly to our Director of Influencer Engagement. While your primary focus will be on scaffolding corporate partnerships, you may also participate in cultivating non-profit and grassroots partnerships.


  • Identify and research potential corporate partners

  • Develop connections with potential partners

  • Coordinate with Director of Influencer Engagement and ParentsTogether cross-teams to develop creative and mutually beneficial social responsibility proposals

  • Assist in negotiating contract terms with partners and communicate with stakeholders

  • Assist in monitoring projects and ensure contracts are executed as agreed

  • Conduct ongoing market research

  • Make and give presentations to prospective clients and internal executives

  • Create and implement processes and policies to support the overall business model

  • Track, identify and add qualified prospects to engagement pipeline

  • Develop and manage strategic partnerships to grow business

  • Track and report on the status of proposal components

  • Work with the Director of Influencer Engagement and various cross-teams to create rate proposals and pay band rubrics


  • Media sales and account management

  • Past engagement and/or relationships with corporations and businesses

  • Minimum 3-5 years business development experience (startups, B2B, business tech, influencer marketing, etc.)

  • Demonstrated ability to articulate the business value of enterprise B2B

  • Understanding of connections between grassroots advocacy and corporate social good campaigns

  • Ability to work nimbly under daily/weekly deadlines in an environment rooted in opportunistic testing and activation

  • A proven track record of overachievement and hitting targets

  • Credibility in connecting with constituents at various levels and evidence of building strong relationships

  • Consultative or value-selling experience preferable

  • Driven and competitive with a strong desire to lean test and drive MVPs

  • Curious, coachable, and willing to learn

  • Passion for supporting all families so they can thrive

  • Comfortable and willing to be a hands-on contributor

  • Experience working in a collaborative environment and give/receive feedback well.

  • Committed to equity, diversity, and inclusion across all social identities and locations

We strongly encourage you to apply if this role and our mission sounds interesting to you, even if you are not sure you meet all of the qualifications. We are interested in a wide variety of experiences and backgrounds.

At ParentsTogether, we have an intersectional analysis and believe that building a multiracial, cross-class parent movement is non-negotiable. We are actively working to build a diverse team of staff and contractors; people of color, people from poor and working class backgrounds, LGBTQ folks, and people with disabilities are strongly encouraged to apply. We are an equal opportunity employer and do not discriminate based upon gender, race, national origin, disability, age, religion, sexual orientation, or gender expression.


  • This is a temporary, freelance contract position requiring approximately 20-25 hours per week.

  • Initial contract length will be 6 months, but could be extended.

  • Compensation is $6500.00-7500.00/month depending on experience. Work will be done remotely.

  • Applicants will be considered on a rolling basis until the position is filled; preference will be given to those who apply by June 21, 2023 at midnight (ET). We aim to make our decision quickly, and hope candidates will start July 5, 2023.


Apply online at https://www.careers-page.com/parents-together-foundation only. Please include the following:.

  • Resume or CV

  • Tell us about your sales and business development experience, especially in regard to any work youve done with corporate partners or clients.

  • What is your preferred work style? How do you like to receive feedback from your manager?

  • Describe a contract, project, or campaign when you practiced Lean Startup principles (hypothesizebuildtestmeasurelearn). What did you do, and what was your role?


ParentsTogethers superpower is reaching parents where they are with practical information and civic engagement actions that help improve their families lives.

We serve over 3 million subscribers with content across our platforms (Facebook Messenger, SMS, Email, TikTok, Instagram, and web) and reach tens of millions of parents each year through viral content, influencer partnerships, and earned media. We use those same channels to organize parents to speak out in favor of economic justice, pandemic relief, public education, affordable childcare, kids health, racial justice, online safety, and other important priorities. You can learn more about our work on our website and on our social platforms here and here.