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People First
People First

People First, formerly Main Street One, is a creative agency that has pioneered peer-to-peer marketing for brands and social causes. We believe that people are a brand’s best storytellers, and we think of our work as “full-service marketing from the bottom-up” where people inform the message, reveal the creative concept, create the content, and deliver the media. We are the only agency to source and distribute peer-to-peer creative content from any community - by identity, geography, or affinity - across any digital channel - at whatever scale for both brands and causes. You can read more about our approach in Ad Age or Vanity Fair. We have scrappy start-up roots, but we’ve developed campaigns for some heavy hitters including social and political causes (Black Lives Matter, Planned Parenthood, Latino Victory Fund) and commercial brands (White Castle and Lincoln Financial Group). Our roster and our need for talent is growing constantly.
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