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Senior ​​Copywriter, Black Voter Engagement

Priorities USA

Priorities USA

Marketing & Communications
Washington, DC, USA
Posted on Thursday, April 13, 2023
Priorities USA is seeking a Senior Copywriter for Black Voter Engagement to join our growing Creative Team for the 2024 presidential election cycle.
​​As Priorities’ Senior Copywriter for Black Voter Engagement, you’ll be a member of the in-house Copywriting team. You’ll be responsible for concepting creative and developing copy for all digital platforms – including video scripts, social copy, and text for a wide array of digital assets. A proven track record of authentically engaging with Black audiences in the digital and/or broadcast space is a must! This position will report to the Associate Director of Copywriting.

​​Here’s what you’ll do:​​​​

  • Partner with other members of Priorities’ in-house Creative Team to write, concept, develop, and oversee high-quality video scripts and ad copy designed to reach a wide array of audiences across America, including Black audiences.
  • Consult with Analytics and Paid Media Teams to gather strategic information and determine the best creative approach, then create messaging and tone that is compelling and on-strategy.
  • Respond quickly, strategically, and creatively to changing news cycles and polling in an ever-evolving media landscape.​​
  • Ensure creative is engaging, accessible, and builds on the messaging we are working to convey. Stay up-to-date on the latest news, creative trends, and competitive campaigns.
  • Manage feedback and edits on your work, consolidating feedback from cross-functional teams during the approval process.​​
  • Review creative designed to resonate with Black audiences, both from outside partners and vendors, and provide feedback with specific attention to cultural competency.
  • Communicate with diverse groups, work with a multicultural workforce, and bring a sensitivity and appreciation of cultural differences.​​

​​You have:

  • ​​Vision. You have a passion for storytelling and the proven ability to translate strategy into compelling, narrative-driven content. You also have a deep understanding of copy in all the ways it shows up online. You are ideas-driven and have a sharp perspective on how to capture people’s attention on social media or on streaming platforms. Experience working in political or non-profit environments and an understanding of how compliance to political rules impacts creative is a huge plus.​​
  • A deep understanding of Black audiences. Your past work demonstrates your ability to develop and execute creative concepts that reach these audiences in the digital and/or broadcast space. You have a keen sense of what kinds of creative can resonate authentically with Black audiences.
  • Exceptional attention to detail. You’re highly organized and capable of managing multiple timelines and deliverables, including clear external and internal file management.
  • ​​A flexible and collaborative working style. You can respond and adapt to changes and shifting priorities of a political organization. You should be able to juggle multiple projects and deadlines, and not be afraid to roll up your sleeves. You have the ability to get the work done in a fast-paced political environment, without sacrificing quality. You’re generous with your talents and willing to invest in your collaborators and team to help everyone produce exceptional work.​​
  • Excellent written and verbal communication skills. Strong presentation skills, with the ability to pitch and sell your creative ideas to larger internal teams. You can communicate strategic rationale to creatives and non-creatives alike.
  • Passion. You care a lot about the direction of our country. You understand the importance of cultural competencies when speaking to a diverse set of audiences. You know how to make something that’s both engaging and on-message.
People of color, women, people with disabilities, LGBTQ individuals, and veterans are strongly encouraged to apply. If you need an accommodation for a disability to apply to this position, please let us know by emailing info@priorities.org.​​​​
To apply, please submit a cover letter, your resume, and portfolio.
​​​​Please note this is an election cycle position which concludes in November 2024.