About Priorities USA

Priorities USA runs effective, large-scale, digital voter mobilization and persuasion campaigns in key battleground states. We invest in cutting-edge research and data. We build training and tools to grow our collective, progressive power. In partnership with movement allies, we employ innovative digital strategies and empower voters.

About the Role

The Senior Manager of Paid Media is responsible for supporting the successful development and implementation of Priorities USA’s digital paid media programs for the 2025-2026 election cycle. As a member of the Digital Communications team, you’ll work closely with Priorities USA staff, including (but not limited to) the creative, analytics, and project management teams to plan and execute cutting-edge digital media programs. You’ll be responsible for interpreting and integrating Priorities program reporting, internal polling and research, and industry best practices to develop innovative digital media plans. You’ll work with the digital communications team to execute those programs effectively and efficiently. This position reports to the Director of Paid Media and will have the opportunity to manage staff as the team is further built out. This is a remote position.

The role includes occasional travel, and working hours are 10AM–6PM ET regardless of location. We are not currently registered to do business in all locations. In particular, we are not currently accepting applicants based in Florida, Hawaii, Missouri, and Texas due to regulatory considerations.

Responsibilities

• Media planning. Work closely with the Director of Paid Media to build cutting edge, strategic digital media plans for persuasion and mobilization programs. Update plans as strategies change, budgets shift, and our program priorities realign. Work across PUSA, including with research, polling, analytics, and ad ops staff to ensure that media plans reflect learnings and best practices about our audiences and their media consumption habits.
• Ad buy prep. Run the ad buying pipeline to ensure that campaigns are ready for launch. This means managing processes like political verification/disclaimer set up, pixel placement, ad sourcing/tracking, Q/A processes, vendor payment, audience onboarding, experiment set up, and other logistics required to ensure timely and efficient program launches.
• Vendor management. Conduct communications with external ad tech vendors to secure ad inventory, launch campaigns, and manage reporting timelines, ensuring that these buys align with media plans.
• Ad buy execution. Work closely with ad ops staff to ensure ads and tags are trafficked to self-serve platforms (Meta, Google Ads, The Trade Desk, CM360, etc.) expertly, efficiently, and accurately. This role will require some ads trafficking.
• Reporting. Work with analytics and digital communications staff to aggregate and analyze data related to performance of live campaigns. Develop insights and recommendations for program adjustments and optimizations.
• Collaboration and communication. Work collaboratively with the ad ops, creative, and analytics teams to implement a smooth project management flow that ensures our work is careful, efficient, and accurate. Build new systems or processes to ensure the best programs possible. Clearly communicate program updates to the Paid Media Director and other relevant staff.
• Strategic thinking and innovation. Bring a strong point-of-view about paid media best practices for persuasion and mobilization and opportunities for experimentation to each program. Stay abreast of the changing media landscape and recommend programmatic changes accordingly.
• Flexibility. Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape.

Qualifications

• 1-2 cycles or 2-4 years of experience working within a paid media planning and buying team and reporting on political paid media. Experience with political persuasion and mobilization oriented paid media programs is preferred.
• Knowledge and experience working in key self-serve advertising platforms (Meta, Google Ads, Snapchat, etc.) and at least 1 DSP (The Trade Desk, DV360, etc.) Experience working with ad serving technology like CM360 is a plus.
• Experience building and executing media plans for digital advertising programs that cover a range of objectives, platforms, targeting strategies, and approaches, including the ability to adapt polling, data, and other insights into a comprehensive media plan.
• Experience building digital performance reports for clients or other stakeholders. Must have proficiency in Excel/Google Sheets.
• Strong attention to detail and organizational/project management skills, including the ability to oversee multiple projects simultaneously. Strong problem solving skills and interpersonal skills; ability to respond to crises calmly and with poise.
• A detailed and curious understanding of the media landscape, including the desire to stay up to date on changes to policies both in the broader media space and political space.

Compensation and Benefits

The salary range for this position is $110,000 to $115,000.

Priorities USA’s competitive benefits package includes 100% of health care premium covered for the employee and 75% for dependents, a 401K retirement plan with up to 4% employer match, paid holidays, and flexible PTO. Employees also have access to cybersecurity protection benefits.

Equal Opportunity Employer

People of color, women, people with disabilities, and veterans are strongly encouraged to apply. If you need an accommodation for a disability to apply to this position, please let us know by emailing peopleops@priorities.org.

Application Process Information

Applications will be accepted until the position is filled. Applications should include a resume and respond to application questions. The hiring process for selected candidates will consist of a phone screen, at-home exercise (compensated), and a set of final round interviews. Most processes will occur over 3-4 weeks with a target start date mid September.

This is a cycle based position, ending at the end of 2026.