TO APPLY: please send an email to Gerry Power <gerry.power@purpose.com> with subject line “Freelance Creative Director” and include your CV and 1-3 examples of your work.

FREELANCE CREATIVE DIRECTOR

Purpose, a NYC-based social impact agency, has been invited to bid on a groundbreaking campaign in the U.S. to raise awareness about the existential threats posed by artificial intelligence (AI). We are seeking a freelance Creative Director to work on this proposal with our global team.

THE OPPORTUNITY

You will play a pivotal role in shaping public discourse around one of the most pressing challenges of our time. Your mission is to craft creative activations and a compelling narrative that not only informs but also inspires action among diverse audiences. Leveraging your expertise in storytelling, branding, and visual communication, you will conceptualize a multi-channel campaign for our proposal that combines traditional media, social platforms, and grassroots efforts. Collaborating with a team of writers, designers, and strategists, you will ensure the campaign resonates on both intellectual and emotional levels, using impactful visuals, persuasive messaging, and thought-provoking content to cut through the noise.

THE CANDIDATE

The ideal candidate possesses a deep understanding of both creative leadership and the complex ethical, societal, and technological issues surrounding AI. You will have a sophisticated view of the cultural zeitgeist in the U.S. You will research and distill complex ideas into accessible and engaging formats, using your creative vision to highlight the potential dangers of unchecked AI development, such as loss of jobs, bias in decision-making, and the risks of autonomous systems. With an eye toward creating lasting impact, you will develop a cohesive brand identity for the campaign, ensuring consistency across all deliverables. This role demands innovation, adaptability, and a vision of how to galvanize diverse stakeholders, from policymakers, business leaders and the general public, fostering a sense of urgency and collective responsibility to address the existential risks of AI.

We are looking to engage a candidate to start immediately and the assignment will require 6-8 days of your time over the next three weeks. The hourly rate will be $80-$110, depending on experience. Should our agency be selected to deliver the campaign, we can then consider a longer term engagement to execute the campaign with our global team.

TO APPLY: please send an email to Gerry Power <gerry.power@purpose.com> with subject line “Freelance Creative Director” and include your CV and 1-3 examples of your work.

DEADLINE FOR APPLICATIONS: COB Wednesday, January 8, 2025.