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Digital Senior Account Executive (comp listed)

RALLY
RALLY
Job Functions:
Marketing & Communications
Employment Types:
Full-time
Locations:
Seattle, WA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA
Compensation:
75,000 – 100,000 USD per year
Posted on:
01/10/2022

WE ARE RALLY

We are a dedicated team of change makers. We think big, take on difficult issues, and are relentless in making change happen. We’re driven by our daring clients, our progressive values, and our spirited culture. We work without attitude and lead with kindness to make change that lasts.

We strive to be...

  • Adaptable and agile
  • Inspiring and persuasive
  • Innovative and inventive
  • Curious and growth-minded
  • Collaborative and team-oriented
  • Culturally intelligent and equity-promotive

Does this sound like you?

HOW WE WORK

RALLY is proud to work on an extensive range of critical social issues, including education, environmental protection, immigration, health care, women’s rights, LGBTQ rights, financial inequality, gun violence, and more.

Our clients are catalysts for change: we work with leading foundations, advocacy organizations, philanthropists, high-profile individuals and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to:

  • Identify unique strategies to advance critical issues
  • Design and execute impactful communications campaigns with powerful messaging
  • Build advocacy organizations from the ground up
  • Develop and execute sophisticated digital campaigns
  • Design compelling brand identities, graphics, and storytelling content
  • Conceive of and execute large-scale events

Up for the challenge?

DIGITAL SENIOR ACCOUNT EXECUTIVE

RALLY is seeking a Digital Senior Account Executive to join our digital team. The Digital Senior Account Executive is responsible for providing support to RALLY client project team members in the strategic development and implementation of client’s digital projects. Each client project team gets a unique RALLY team that usually consists of 2-4 RALLY'ers, an account lead, and a principal. Each RALLY'ers usually works on several project teams at a time with a unique client mix.

This RALLY'er should be passionate about using digital strategies and tactics to drive issue advocacy campaigns forward. Executives are fully integrated on account teams and are expected to think creatively and independently and take ownership of assigned projects. Primary responsibilities include: research, content creation, digital analytics reporting, social media management and administrative tasks. Because we are a small firm, Executives are also exposed to a wide variety of tasks and issue areas beyond their primary responsibilities.

No two days at RALLY are the same, but your day might start with leading a client check-in in the midst of a complex campaign launch, followed by mentoring a junior colleague on how to approach their upcoming annual review, before you finalize a new business proposal. On another day, you might give a staff presentation on persuasion strategies before shifting gears to prep for a discussion with a new client on their social media targeting goals.

San Francisco

Our Bay Area office is in the heart of Union Square. Close to BART and Muni (Powell Station) and a ton of restaurants, happy hours, and retail shops.

Los Angeles

Our Southern California office enjoys a full view of the Hollywood sign, and is situated near the Metro Red Line as well as countless restaurants, bars, and entertainment options.

RESPONSIBILITIES

  • Works on account teams for multiple clients, including leading more complex projects with the support of project manager or senior project manager;
  • Anticipates client needs, as well as internal team needs and assignments, on a daily basis;
  • Provides strategic support and day-to-day supervision for smaller client accounts, including (Digital) Account Associate and Fellow/Intern supervision and oversight of work product quality;
  • Implements forward-thinking branding, messaging and communications plans to achieve client’s goals for diverse audiences, including the general public, media, political decision-makers and other stakeholders;
  • Leads the development of campaign plans for awareness, persuasion, community building, and mobilization;
  • Leads on campaign implementation and management in regard to: list-building, digital advertising, email marketing, content creation etc.;
  • Leads the development of digital content strategy for account teams, supports progress towards key metrics and broader campaign goals of the client account team utilizing tactics that drives high engagement and move constituents to action;
  • Develops campaign content calendars and coordinates with the account teams to manage web, social media, and email content production and publishing;
  • Develops media plans and budgets for client;
  • Communicates regularly with clients on status, timeline, budget, deliverables, campaign performance, competitive intelligence analysis;
  • Manages third-party vendors including website development, freelance designers, advertisers, video production teams;
  • Helps build client capacity through trainings on digital tools;
  • Develops training for RALLY internal staff on digital tools;
  • Supports business development, drafts proposals and participates in pitch meetings, writes scopes, extensions, etc (weekly);
  • Mentors and trains junior staff (Fellows, AAs) and is committed to their growth;
  • Monitors digital and cultural trends, current events and mobilization opportunities across accounts;
  • Attends regular staff meetings and team meetings and provides input and feedback on business improvement, including client services, staff development and office procedures;
  • Contributes to strategic growth and brand positioning for the firm overall.

QUALIFICATIONS

  • Bachelor's degree, or its equivalent.
  • Three-five years of experience in digital communications, social media content management, or demonstrated equivalent experience, with preference for digital experience at a firm/agency, foundation/association, or in an electoral campaign.
  • Three or more years of experience working with clients, managing teams, leading creative project implementation.
  • Exceptional written and verbal communications and interpersonal skills and proven ability to thrive in a fast-moving and collaborative agency environment.
  • Strong understanding of digital concepts and tactics, including content creation and implementation with digital advertising, digital mobilization website development, and digital marketing initiatives.
  • Experience collecting and analyzing metrics and analytics for campaigns using social media platforms like Facebook Business Manager, Facebook Ads Manager, Twitter Ads, Google Ads, and Google Analytics (required); Additional: LinkedIn Ads (not required).
  • Experience writing and drafting action-based emails, organic and paid social media content, manage channels and calls to action;
  • Ability to scope, manage, build, and launch websites for clients. Experience with Wordpress a plus;
  • Strong computer skills, including managing email, CMS, CRM, and SMS systems, social media platforms, as well as Microsoft Office (Word, Excel, PowerPoint) and a working knowledge of other web-based tools and platforms.
  • Experience managing and executing ad operations on digital platforms
  • Upload and QA ad creative for functionality and compliance with platform specifications;
  • Optimize for full campaign delivery by pulling campaign reporting, reviewing delivery insights and providing recommendations to the client;
  • Run weekly, daily and final reports as required by digital/client account teams, include insights for clients to inform incremental buys or new campaigns;
  • Lead client communication related to ad experiences, delivery and optimization, reporting expectations and billing reconciliation; Identify target audiences and set up targeting options on ads platforms.
  • Ability to successfully organize, prioritize and manage project workflow, juggle multiple tasks under tight deadlines.
  • Innovative and solutions oriented – demonstrated resourcefulness, optimism, and flexibility in approach to project assignments.
  • Highly organized and detail-oriented.
  • Intellectual curiosity and sense of humor.
  • Team player with the ability to step into leadership roles.

Nice to have:

  • Expertise in influencer marketing, digital capacity building (training), and/or coalition management.
  • Experience building media plans.
  • Experience in the issue advocacy space and using digital communications to advance progressive issues.

DIVERSITY AND INCLUSION

RALLY is an equal opportunity employer and all applicants will be considered. As a firm, we are committed to fostering belonging in a diverse and inclusive workplace where we learn and work together to change the world. RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, gender identity and expression, and veteran status, just to name a few. We strongly encourage folks from all backgrounds to apply. We love, respect, and welcome you!

BENEFITS AND PERKS

At RALLY, we believe that a business is only as good as its people. That’s why we’re invested in providing a broad range of employee benefits and perks that demonstrate our commitment to our people, their growth and development, and to the vibrant RALLY culture we are building together.

We believe that changing the world should come with a healthy paycheck, time to recharge, and support to reach new heights. RALLY offers a competitive salary plus eligibility for performance-based and new business bonuses. We also offer a healthy benefits package, plus some perks:

  • Three and a half weeks paid vacation, as well as paid holidays
  • One week off between Christmas and New Year’s Day
  • Twelve work-from-home days (increases with years of service)
  • One week of paid volunteer days to work pro bono on any issue you believe in.
  • Summer Fridays and half-days prior to Federal holidays
  • 401(k) plan with an employer match
  • Transit stipend of $125 per month or paid office parking
  • Cell phone and data service stipend up to $150 per month
  • Networking stipend of $50 per month plus conference registrations (with prior-approval)
  • Generous health, dental, and vision benefits with coverage for spouses/partners
  • Paid family and medical leave policy which greatly exceeds what the law mandates
  • Flexible, family friendly workplace with paid time off for attending school activities
  • Mentorship program plus monthly learning sessions/seminars
  • Annual review with 360 feedback and semi-annual check-ins
  • Monthly birthday celebrations, games, snacks, and in-office treats
  • Annual RALLY Holiday Party, Summer BBQ, and off-site Staff Retreat
  • Annual RALLY Day of Action (Cesar Chavez Day)

TO APPLY

Please email resume + email of interest to David Edwards dedwards@wearerally.com with "Digital Senior Account Manager" in the subject line.

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