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Marketing Manager (Cycle Hire)

Scale to Win
Scale to Win
Job Functions:
Marketing & Communications
Employment Types:
70,000 USD per year
Posted on:

About Scale to Win:

Scale to Win is a fully remote progressive, political tech company founded in 2020 by organizing leaders from the Biden/Harris, Bernie 2020, Warren 2020, Bernie 2016, and Hillary for America Presidential campaigns. Scale to Win product offerings include STW Spoke, a P2P texting platform, and the STW Dialer, a predictive calling tool. Scale to Win additionally offers turnkey, “We Text” offerings, where the Scale to Win team builds campaigns and sends messages on our clients behalf.

We work with more than 1000 Democratic and progressive campaigns and organizations working to make change. Current and past clients include the Democratic National Committee, MoveOn, the AOC campaign, the Working Families Party, Indivisible, and Mark Kelly for Senate.

Scale to Win is hiring a Marketing Manager to promote Scale to Win products and services and increase the number of interested, qualified leads for the Scale to Win Sales team.

About the role:

  • Direct and create marketing campaigns from start to finish. You’ll lead and direct the process from idea pitch to calendaring to campaign creation to monitoring to reporting.
  • Own and lead on omnichannel marketing campaigns, including email marketing, organic social (Twitter, Facebook, LinkedIn), the Scale to Win blog, advertising efforts, paid sponsorships, text marketing, direct mail, and more.
  • Manage relationships with a team of consultants and contractors to support on additional content creation, reporting, and ad placements.
  • Design and implement inbound marketing campaigns to nurture sales prospects, owning the top funnel of our sales pipeline. including the use of triggered emails and automatic followup to help move prospects through our sales pipeline.
  • Lead on Scale to Win’s sponsorship and marketing appearances, including owning sponsorship for conventions (e.g. Netroots or state party conventions), panels (e.g. webinars discussing new texting and calling trends), and appearances (e.g. at industry events).
  • Manage the Scale to Win marketing budget, track and report out on key marketing campaign metrics to help judge efficacy of different tactics and advertising campaigns.

Reports to Director of Sales

Note, position is fully remote.

About You:

You are an experienced digital marketer with deep knowledge of the political space. You’re likely either someone with a deep well of digital marketing experience in the for profit space with a passion for progressive politics or someone who’s led on digital efforts for a progressive political campaign who’s looking to make the transition to a company. While we don’t necessarily expect successful applicants to have all of the below experiences, you likely have had relevant experience with a number of the bullets below:

  • Deep experience with digital marketing, likely for either a progressive candidate or a for profit company. You’re experienced with email marketing tools like EveryAction, BSD, MailChimp, or ActionKit, text marketing tools like MobileCommons or Tatango, and comfortable placing ads via ads platforms like Adwords, Facebook, and Twitter.
  • A passion for progressive politics and an understanding of the important role organizing and fundraising plays to help our clients win.
  • A natural storyteller. You have a knack for finding the anecdote, statistic, and turn of phrase to effectively and memorably communicate a vision in a variety of different mediums. You understand the differences in communication styles, e.g., between a blog post, an ad, and a tweet.
  • A visual thinker. While you’re (probably) not a designer, you’re comfortable working with designers to make sure Scale to Win marketing materials align with our overall brand and help draw in new sales prospects.
  • A systems thinker. You can think through a sales funnel and how multiple marketing channels (both direct and indirect) play into it. You have great ideas about optimizing that funnel to ensure as many high quality leads are given to the STW Sales Team as possible.
  • A strong project manager. You can keep track of multiple moving projects and coordinate contractors, consultants, and team members working on those projects to lead to overall project success.
  • Experience utilizing a CRM (we use HubSpot) to track sales leads, segment universes, and structure marketing automation flows.
  • A creative problem solver and self starter. You’re someone who can disagree without being disagreeable. You’re comfortable coming up with new ideas and have the follow through to make those new ideas happen.
  • A strong progressive. We work with Democratic and progressive candidates and causes. We are strongly committed to advancing a more just future for all.

The offer

  • $70k yearly salary. As part of our commitment to equity, salaries are non-negotiable: everyone in the same role receives the same salary.
  • Remote working with flexible working conditions so that you can balance family or other commitments. We’re also open to part-time and contractor arrangements.
  • 8 company holidays and 2 floating holidays.
  • Generous paid vacation (up to 25 days a year with time accrued monthly); paid parentalleave, paid sick leave benefits
  • Fully-paid, top-notch health insurance for you and your dependents.
  • Additional benefits: support to visit conferences and political gatherings, reimbursementfor tools, post-COVID company meetups.
  • Note, this position is a cycle hire with potential for renewal, ending on December 31st 2022.

How to apply:

To apply for this position, please visit https://scaletowin.com/careers and fill out the application. Be sure to select, “Marketing Manager” from the position dropdown.

The position will be open until filled and applications will be reviewed on a rolling basis.

See more positions at Scale to Win