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Website Content Strategist

Teal Media

Teal Media

Software Engineering
United States
Posted on Saturday, May 11, 2024

Teal Media is seeking a fully remote Website Content Strategist for a full-time position!

The Content Strategist leads the content strategy for website projects and guide projects from discovery and research through the launch of the website. You will be responsible for everything from persona development, content audits and analysis, information architecture, content type and taxonomy development, content migration support, content governance, and more.

The Content Strategist will also provide general digital marketing strategy for Teal client projects. This means guiding clients as they think about and plan for an integrated outreach approach across the web, social media, email, and paid advertising.

  • Ideal Location: Remote (U.S. Residents and/or authorized to work in the US and be available during ET)

Who We Are

Teal Media is a full-service creative and design agency with a conscience. We believe purposeful design can transform organizations, inspire action, and enable progress. Our clients and nonprofit partners commit their lives to creating positive social change. We pour every ounce of our passion and skill into their success, because we, too, want the world to be a better place. We offer a variety of strategic, creative, and technical services, including brand strategy, web design and development, and creative support.

We are a woman-owned and woman-led firm with a diverse staff. At Teal Media, we value our people above all else and choose to work with partners and clients who share those beliefs.

Your Team

This role is part of the Strategy & Data team. You will report to the Director of Content Strategy.

What You’ll Do

Execution

  • Drive the content strategy for mid- large, complex website projects, which includes, but is not limited to:
    • Discovery and research
    • Content audits/evaluation/assessments
    • Market/competitive analysis
    • Audience research and usability testing
    • SEO keyword and performance research and analysis
    • Website analytics research and analysis
    • Website content strategy development
    • Information architecture
    • Sitemap plan
    • Wireframe outlines
    • Content type definition
    • Taxonomy development
    • Content/copy guidelines and best practices development
    • Content-related client trainings
    • Content governance
    • Copywriting/editing
    • Quality assurance and control
    • Ongoing content performance monitoring and analysis
  • Collaborate with Teal subject matter experts in UX design, engineering, SEO, site analytics, social media, email, paid media, and other disciplines to create solutions that are rooted in best practices and audience needs
  • Ensure content strategy deliverables meet Teal quality standard and client expectations
  • Greater understanding of digital marketing strategy in general, to advise client on how to integrate other digital channels like email, social media, and paid advertising to drive support and engagement for their organization
  • Facilitate client trainings and working sessions
  • Strong problem-solving, communication, and consensus building skills to fully understand the problem we are trying to solve and drive client conversations and decision-making
  • Well-versed in how to analyze quantitative and qualitative data and formulate insights
  • Impressive presentation skills, particularly in constructing a narrative that explains the WHY behind strategic decisions and recommendations
  • Stay up-to-date with the latest digital marketing trends, techniques, best practices, and benchmarks, and identify opportunities to incorporate them into project work
  • Evaluate opportunities in projects and client relationships for upsells
  • Participate in the proposal and pitch process for new business

    Departmental

    • Work collaboratively with the Director of Content Strategy to create, improve, document, and implement content strategies and tactics to contribute to the overall success, efficiency, and sustainability of the company
    • Participate in employee onboarding/offboarding process

    Ideal Candidates Will Have

    • At least 3+ years of experience developing the content strategy for website projects as well as basic experience with multi-channel digital content strategy in an agency or fast-paced internal environment
    • Strong effective communication and problem-solving skills
    • Some client-facing experience / comfortable with training stakeholders and clients
    • A growth mindset - positive attitude towards challenges, a willingness to embrace feedback, and a resilience in the face of setbacks

    Salary & Level

    Teal Media is committed to equity and transparency when it comes to salary and the growth of our people. This role is open to both level 2 and 3 in our progression framework and is determined by the candidate’s unique background and experience.

    Level: 3

    • Official Title: Senior Website Content Strategist
    • Salary Range: $90,000-$110,000

    Level: 2

    • Official Title: Website Content Strategist
    • Salary Range: $80,000-$95,000

    Benefits

    Make a positive impact on mission-driven organizations and nonprofits while working in a fun, collaborative, and flexible environment. We’re a nimble, close-knit group that values teamwork and individual contribution.

    All our positions are remote (in the US), but we work to maintain a fun and engaging company culture.

    • Work from home (or at the beach!)
    • Professional Development Coaching
    • Yearly Continuing Education Stipend
    • Eligibility for bi-annual bonuses
    • Flexible Time Off and Unlimited Sick Leave
    • Compassionate Leave
    • Health, dental, and vision insurance
    • Company 401(k) with match
    • Flexible working hours
    • Flex Fridays - a day dedicated to self-directed work. Spend time working on the things you want - whether it be honing in on your craft or taking off a few hours early for your mental wellness!

    Equal Opportunity Employer

    If your experience doesn’t exactly match the qualifications listed but you believe you would shine in this role, we want to hear from you! Please apply and tell us why you’re the right person for the job.

    Black & Indigenous people of color, immigrants, women, and femmes, LGBTQI+ individuals, people with disabilities, neurodiverse people, and formerly incarcerated or systems-impacted people are highly encouraged to apply.

    We welcome applications from individuals of all backgrounds. Your unique perspective and expertise are valued contributions to our team. If you require accommodations during the interview process, please don't hesitate to let us know. We're committed to ensuring a supportive and inclusive experience for all applicants.

    Teal Media is an equal-opportunity employer that values a diverse workforce and an inclusive culture. Teal Media encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, age, national origin, marital status, citizenship, disability, and veteran status.

    Teal Media does not discriminate on the basis of race, color, religion, creed, age, sexual orientation, gender identity or expression, marital status, country of origin, citizenship, ancestry, genetic information, physical or mental disability, military or veteran status, political affiliation, exercising one’s right to family care and medical leave, medical condition, including pregnancy, childbirth, breastfeeding, and related medical conditions, or any other category protected by local, state, or federal laws. We are not offering US visa sponsorship at this time.