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Campaign Director

UltraViolet

UltraViolet

Full-time
Remote
100,000 – 115,000 USD per year
Posted on Tuesday, April 30, 2024

UltraViolet is hiring a Campaign Director to help us drive cultural and political change to advance an intersectional feminist agenda.

About UltraViolet:

Since 2012, UltraViolet has been the premier national organization advocating for gender justice issues using creative, strategic campaigning and digital-first organizing. UltraViolet drives feminist cultural and political change by exposing the white supremacist patriarchy and creating the conditions for a more just and equitable world for all.

Together with our more than 1.2 million members, we have taken over 17 million actions driving feminist cultural and political change. UltraViolet members have taken down major misogynists from Bill O'Reilly and Harvey Weinstein to Roger Ailes and Rick Ross, led the fight nationwide to combat racist and sexist disinformation during the 2020 election, campaigned for justice for women of color murdered by law enforcement, forced TikTok to include deadnaming and misogyny to its hate speech policies, and more.

We work across a broad spectrum of interconnected issues that impact the lives of women, girls and gender-marginalized people, including gender-based violence, disinformation, health care, economic security, reproductive rights, and racial justice. In all of our work, we center frontline communities disparately impacted by sexist policies and practices, especially Black women, Indigenous women, women of color, people with disabilities, low-income women, immigrants, survivors, and LGBTQ+ people.

If fighting for a world beyond white supremacist patriarchy--a world where all people can thrive with freedom and dignity--ignites your passion, then UltraViolet is the organization for you!

Job description:

Are you a great writer with a fire in your belly to leverage breaking news and cultural moments to disrupt sexism in the media, government, cultural institutions, and Big Tech?

Are you an experienced digital campaigner with sharp strategic instincts and a knack for identifying and running creative and effective digital-first advocacy and culture-change campaigns?

Are you an entrepreneurial self-starter who knows both how to build strong relationships with allies, key decision-makers and the media, and how to leverage those relationships to advance advocacy campaign goals?

If so, please read on!

Reporting to the Vice President of Campaigns, the Campaign Director will cover a portfolio of campaigns and projects, where they lead the strategic planning and decision-making and the tactical execution of our work.

While not the exclusive focus of this role, this Campaign Director will likely take over a portfolio that includes at least some significant portion of our Big Tech accountability and anti-disinformation work.

Across their campaign and project portfolio, the Campaign Director will run longer-term systemic change campaigns, leading our digital advocacy work and building deep relationships with allies, legislative staff, key decision-makers (whether at social media and tech companies or entertainment and cultural institutions), and relevant reporters and influencers.

Alongside these longer-term campaigns, the Campaign Director will also opportunistically run creative and strategic digital-first, rapid-response campaigns in response to breaking news or cultural moments as a tactic to advance campaign goals, promote feminist values, and grow our community of online activists.

The role is fully remote, in an all-remote organization, with a starting salary range of $100,000 to $115,000, plus a home office stipend based on the cost of living in your location.

The Campaign Director oversees the following areas of work:

Driving Strategic and Tactical Planning and Decision-Making for a Portfolio of Projects and Campaigns:

  • Identify and lead both the development and execution of high-impact digital campaigns rooted in a framework of anti-racist feminism that leverage breaking news and cultural moments to confront sexism in the media, government, cultural institutions, and Big Tech.
  • Monitor campaign progress and execution on an ongoing basis, ensuring the day-to-day digital work is aligned with established goals, objectives, budgets, and timelines and that key stakeholders and decision-makers are updated regularly.
  • Design escalation plans that deepen engagement of UltraViolet members, ensure that corporate, institutional, and political targets are aware of our campaigns (whether through the media or meetings with decision-makers), and include research-backed tactics to persuade targets to meet our demands.
  • Act as spokesperson with the press for your campaigns and represent the organization at relevant meetings and events, on conference calls with allies, and on relevant listservs.
  • Actively participate in coalitions (both formal and ad hoc) related to your campaign work, including recruiting organizations to join campaigns we’re leading; engaging with other leaders, stakeholders, and allies; and supporting our key allies’ efforts.
  • Monitor the news and political and cultural events for their potential to become new campaigns or advance active campaigns, and propose ideas for testing.
  • Identify rapid-response opportunities to introduce more feminists to UltraViolet and grow our membership.
  • Develop detailed campaign plans, including soliciting input from team members and partners.

Campaign Production and Management:

  • Write compelling petitions, emails, and other types of campaign content (often on tight deadlines) to mobilize our members to take action and to grow our membership base.
  • Manage the creation of digital content from beginning to end: drafting and editing digital copy (e.g. emails, petitions, surveys, SMS blasts, etc.); setting up, targeting, and sending the digital content through our digital tools; analyzing the results to help us make better decisions going forward; and identifying appropriate next steps in the campaign.
  • Project manage and liaise with vendors, outside consultants and partners (e.g. designers, technology providers, video editors, etc.) as necessary to leverage their specialized expertise on your campaigns.
  • Work with our technology and design teams to develop creative ways to amplify campaign demands, priorities, and impact.
  • Coordinate on-the-ground campaign events, such as petition deliveries, house parties, and rallies.
  • Manage member inquiries and issues related to campaigns as needed.

Campaign Analysis:

  • Continually analyze and report out on data and impact during campaigns.
  • Conduct internal campaign evaluations, debriefs, and lessons learned.
  • Stay abreast of ongoing changes in the digital, advocacy, and narrative-change fields (e.g. new innovations, changing best practices, new tools), and find ways of incorporating this learning into your campaigns.

Membership Growth and Engagement:

  • Support the development of membership growth strategies across email, mobile, social media, and website, and implement experiments and projects designed to increase UltraViolet's digital membership.
  • Contribute ideas for campaign-relevant member fundraisers and provide feedback on fundraising email drafts.

These are the required skills, traits and experience for this position:

  • A deep commitment to anti-racist feminism and gender justice.
  • Five or more years of highly relevant work experience, particularly experience working in digital campaigning, digital organizing, or digital communications for progressive organizations or campaigns, or experience working in investigative journalism or on narrative-change campaigns.
  • Excellent all-around communication skills, and the ability to write sharp, persuasive and well-messaged copy for action alerts, press releases, organizational sign-on letters, etc.
  • Sharp strategic instincts and the ability to both identify opportunities where grassroots activism can deliver gender justice victories, and the ability to explain your strategic rationale to diverse audiences.
  • A knack for leveraging breaking news or cultural moments for educating and mobilizing people.
  • A deep curiosity to understand more about the world, ideas, and subjects of interest, along with the ability to quickly get up to speed on complicated issues related to public policy or culture change.
  • An excellent understanding of how to use the Internet to research information.
  • Deep familiarity and engagement with Internet culture; a good awareness of online trends, fads, discourses, influencers, communities, and subcultures.
  • Experience working in intersectional feminist organizing and/or racial justice organizing.
  • Experience managing complex projects from start to finish, independently and as part of a team.
  • Proven writing ability in a relevant setting; experience mobilizing people via email and mobile.
  • Comfort working in ActionKit, Mobile Commons, Mobilize, or similar e-activism tools for blast email, broadcast and P2P SMS, call campaigns, and events.
  • Knowledge of basic HTML, how to use a CMS like Wordpress to edit web content, and how to use Excel (or a similar program) for basic data analysis -- or the willingness and ability to learn these skills.
  • Please note: If you don’t check all of the boxes above, but you’re interested and think you can do this job successfully, we welcome your application.

We're hoping that you'll bring one or more of the following:

  • Experience driving corporate accountability campaigns, particularly campaigns focused on Big Tech or one or more of the major social media companies.
  • Experience running large-scale gender justice or gender equity campaigns.
  • Proven experience running large-scale digital campaigns.
  • Experience writing for a large public audience (e.g. articles, op-eds, action alerts, blog posts, etc.)  using a gender justice or intersectional feminist lens.
  • Experience writing for the public (as above) about corporate power, corporate abuses, or corporate accountability efforts.
  • Experience with communications and media strategies, and a proven track record of generating earned media.
  • Experience as a coalition leader or organizer.
  • Experience working on reproductive justice issues.
  • Experience growing member email lists, both paid and organic.
  • Experience fundraising from a membership list
  • Advocacy experience alongside experience with and understanding of cultural organizing and/or electoral politics.
  • Knowledge and experience with managing media-driven campaigns on intersectional feminist political and cultural issues.
  • Comfort with digital metrics and analytics.

You will thrive in this role if you're someone who:

  • Thrives while working remotely, since we are an all-remote organization.
  • Is comfortable juggling multiple tasks and can thrive in a fast-paced environment, independently and as a team.
  • Is flexible and able to pivot seamlessly in a rapidly changing environment while handling multiple complex, deadline-driven tasks and priorities.
  • Is an excellent project manager, managing processes seamlessly from start to finish.
  • Loves working with colleagues from diverse backgrounds in a low-ego, collaborative environment.

Perks of working for UltraViolet:

  • Fully remote workplace with home office stipend based on location.
  • Full health, dental, and vision benefits for employees, and generous coverage for your family.
  • Four weeks of vacation, 13 paid holidays plus 4 floating holidays, 2 weeks off at end of year, a shorter day on most Fridays.
  • Paid Sabbatical after six years of service.
  • 401(k) with a 5% employer contribution.
  • Eighteen weeks of parental leave, plus support for child care for work-related events and travel.

Salary:

  • The salary range for this position is $100,000 to $115,000, plus a home office stipend based on the cost of living in your location.

Application Process:

  • Applications will be reviewed on a rolling basis, with a priority deadline of 11:59pm PT on March 17, 2024. Depending on applicant volume and qualification, the process may include an interview with an outside recruiter, two interviews with members of the UltraViolet team, and a written component. Any applicants who are invited to, and complete, the written component will be provided a payment in appreciation, regardless of whether they are subsequently selected to move forward.

UltraViolet is committed to the full inclusion of all qualified individuals. As part of this commitment, UltraViolet will ensure that persons with disabilities are provided reasonable accommodations for the hiring process in accordance with applicable law. If reasonable accommodation is needed, please contact us at hr@weareultraviolet.org.

UltraViolet is a multi-racial, multi-gender organization. We strongly encourage people of all genders, BIPOC people, LGBTQ+ people, people with disabilities, and those from other systematically marginalized communities to apply.

UltraViolet is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression, or membership in any other class protected by applicable law. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. UltraViolet hires and promotes individuals on the basis of their qualifications for the job to be filled. We strongly encourage diverse applicants to apply.

UltraViolet is an equal opportunity employer.